The airplane icon is used to share someone’s post with your followers. The next symbol we’re going to discuss is the airplane. Just tap it and then type out your message. You can also use the heart icon to leave a comment on someone’s post. When you see a post that you like, you can tap the heart icon to like it. It can be used to show your appreciation for a post or as a way to start a conversation. The heart is probably the most commonly used symbol on Instagram. The first symbol we’re going to discuss is the heart. Let’s take a look at the meaning behind some of the most common symbols and icons on Instagram. With all of these changes, it can be hard to keep up with what everything means. Instagram is constantly adding new features and updating existing ones. What is the meaning of Instagram symbols? The cog icon is for accessing your profile, settings, and other account information.The magnifying glass icon is for searching for people, hashtags, and specific content.The paper plane icon is for sharing posts with your followers or with specific friends via direct message.The plus sign inside a circle allows you to add new friends on Instagram by searching for their usernames or scanning their unique QR codes.Simply tap on it to start typing your comment. The speech bubble icon is for leaving comments on posts.You can also double-tap on a post to like it. The number next to the home screen icon represents how many new posts there are from people you follow. This usually applies to celebrities, public figures, and brands. The little blue check mark next to a username means that the account is verified.There are a few different symbols and icons that you’ll see on Instagram. With Later's Best Time to Post feature, you'll discover your account's unique best time to schedule content. When you post at the right time, you're more likely to see a boost in likes, comments, saves, and shares, because your community is online and scrolling their feeds.īy understanding what engages your audience, you can tailor your content plan around this - and grow your community on Instagram. You can calculate your Instagram Reels engagement rate with a bit of math: Reels Engagement Rate = # of Reels interactions / Reels Plays x 100īest time to post: Posting at your personalized best time to post on Instagram increases the likelihood of followers actually seeing and engaging with your posts. Instagram Reels engagement: Measures your Reel content interactions. You can use the metrics for each story slide to learn what holds your audience’s attention, what they tap back to, and what causes them to skip away from your content. Instagram Stories views: Each story slide posted to Instagram will have its own metrics - including replies, impressions, and navigations. Watch through rate: Your Instagram Stories, Reels, and video watch-through rate measures the percentage of people who followed your content from beginning to end. Shares: Shared content indicates how many times a post was sent to another user through Instagram - and that’s a very telling metric.Īudience growth: Thanks to Instagram’s “followed” and “unfollowed” metrics - you can see exactly how many followers you gain and lose each day. Saves: The number of times your post has been bookmarked. Traffic: The amount of clicks your website, CTAs, and Instagram Stories link stickers drive - a jackpot for understanding what motivates your audience. If your followers are commenting, liking, saving, and sharing your content, your engagement rate will show it. Reach: The number of unique accounts that have seen your post, and therefore how much awareness and value you’re gaining.Įngagement rate: This is a calculation that shows what percentage of your following has interacted with your content. Here are 10 Instagram metrics to track for a stronger Instagram strategy: If you’re new to the world of data and analytics, knowing which Instagram metrics to track can seem like a daunting task.īut once you’re up to speed, understanding and analyzing these metrics can be revolutionary for your brand’s growth!
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